Welcome to Willow and Roo. Here for the little, big dreamers, the explorers, the curious ones and the courageous keepers who spend their days nurturing and caring for them.
We bring you products that will inspire adventure and wonder, a childhood spent close to nature and cultivating a love for our earth.
The Willow and Roo story
We are an eco friendly kids brand providing families with authentically designed, ethical products that are handcrafted, made to last and completely unique. As your littles run wild with their imaginations in open fields and explore the world around them our hope is that Willow & Roo will become part of their play and the stories they tell.
A backpack making a difference
We noticed a lack of durable backpacks on the market specifically aimed at little ones that are eco-friendly and not made of plastic so we set off to create a proudly South African, earth friendly and plastic free backpack that will be long lasting with a timeless design.