This is us


We are a small eco friendly kids brand providing families with authentically designed ethical products made to last, handcrafted and completely unique. As your littles run wild with their imaginations in open fields and explore the world around them we hope that Willow & Roo becomes part of their play and the stories they tell. By making products that are aesthetically pleasing we help families create a space with intentional beauty to enjoy all the little adventures held with in everyday. 

Meet the team




we are Inge and Ruan or (Roo), two happily married artistic souls and daydreamers with a slight resistance to adulthood and always welcoming the kid that lives inside all of us. Willow is the name of our very stubborn, but also very loveable, city living feline fur-kid who provides hours of entertainment. 

Willow and Roo was born out of a dream to have a sustainable creative business that adds value, is ethical and not harmful to our planet. A great author once said: "Storytelling is the most powerful way to put ideas into the world." With our combined creativity and love for adventure, we started writing and illustrating tales for tiny humans with the intention of communicating small but significant life lessons in a fun, creative way. We launched our very first Willow and Roo book during lockdown, “How Giraffe Got stuck in a cloud”, a short tale of an ambitious Giraffe that goes in search of greatness. 


As a Willow and Roo customer or supporter, you are 100% part of our team. We would not be able to keep creating and keep making products if we don't have loyal supporters on our side cheering us on in this adventure. So thank you, and we are so happy to have you on our team.